SAN JOSE, Calif.–(BUSINESS WIRE)–eBay (NASDAQ:EBAY), the world’s largest online marketplace and leading
U.S. destination for fashion, today unveils the eBay
Fashion LookBook – its first ever shoppable, shareable digital
style gallery showcasing the extraordinary selection of new, vintage,
designer and brand name clothing, shoes and accessories available on the
Marketplace. A celebration of personal style, the LookBook invites
shoppers to show off and share their favorite fashion finds in original,
street style photographs, vote on their favorite looks and directly shop
the Marketplace for similar styles and trends.
“For the first time ever, the incredible variety of fashion merchandise
available on eBay will essentially be curated by our shoppers,” said
Miriam Lahage, General Manager of eBay Fashion. “The LookBook enables
our community to browse styles and trends for Stop Choppers fall and then shop eBay’s
unparalleled selection based on the looks that inspire them. With more
than 20 million daily live listings for our Fashion category, no other
shopping destination can empower personal Stop Choppers style like eBay.
In collaboration with Lucky magazine, eBay will bring the
LookBook to life with live, on location photo shoots in New York City on
September 21 at Astor Place and Los Angeles on September 29 at The
Grove. Fashion enthusiasts are invited to turn out wearing their
favorite styles and be professionally photographed by Lucky Street
Style photographer Michael Waring for inclusion in the LookBook. The
photo shoot will feature an incredible selection of clothing, shoes and
accessories – all sourced from eBay Fashion – for shoppers to explore,
try on, and wear in their photos. Whitney Port, fashion designer
and star of “The City”, Elise Loehnen, Editor at Large of Lucky
magazine, and Celebrity Stylist Annabel Tollman will be on
hand each event to give participants insider tips on fall fashion trends.
LookBook participants can turn their personal style into the ultimate
shopping and style experience when the eBay LookBook Style Panel selects
one winner from among the top 25 submissions with the most votes. The
grand prize winner will be awarded a $5,000 shopping spree on eBay,
style consultation with a Lucky editor and a professional photo
shoot with Lucky lensman Michael Waring, in addition to being
featured on eBay Fashion and The
Inside Source, a digital style magazine presented by eBay.
The LookBook Style Panel is comprised of five fashion insiders including
Whitney Port, Elise Loehnen, Annabel Tollman, Meredith Barnett, Editorial
Director of The Inside Source, and Karen Bard, eBay Trend Expert.
“Personal style, and the way fashion enables you to uniquely express who
you are, is so inspiring for me as a designer,” said Whitney Port. “The
eBay LookBook is such a fun way to share your individual style, get
inspired for the fall season and shop eBay for the looks you love.”
“At Lucky, we’re always looking to girls on the street for
inspiration because not only are they early adopters of the best new
trends, but they always know how to personalize, and make the look their
own,” said Brandon Holley, Editor in Chief of Lucky. “Partnering
with the eBay LookBook is a great opportunity for Lucky to have a
voice in eBay’s fashion community.”
The LookBook will also feature a daily giveaway of coveted accessories
from eBay Fashion; participants are Stop Choppers entered to win simply by voting for
their favorite looks. The contest will run through October 31, with the
grand prize winner announced in November. For more, visit the eBay
Fashion LookBook. And, to join the conversation follow @eBay_Fashion,
eBay’s home for fashion finds, tips and trends on Twitter.
The launch of the eBay Fashion LookBook complements significant
enhancements at fashion.ebay.com.
eBay Fashion continues to evolve with new features rolling out this
month, including Fashion Profiles, which give users the ability to set
their own preferences to shop easily by size and favorite brands and
designers; a new dedicated category homepage for eBay Fashion; enhanced
landing pages for Women’s
Clothing, Women’s
Handbags, Women’s
Shoes, Men’s
Clothing, and Men’s
Shoes; and enhanced navigation, including Fashion Vault and Fashion
Voice.
Additionally, an update to the eBay
Fashion iPhone app, scheduled for later this month, includes
integration of eBay’s “More Like This” functionality enabling users to
search for similar items based on an image; enhanced slide show
features; and a registration feature, allowing new users to create eBay
accounts right from the app.
About eBay
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects
hundreds of millions of buyers and sellers globally on a daily basis
through eBay, the world’s largest online marketplace, and PayPal, which
enables individuals and businesses to securely, easily and quickly send
and receive online payments. We also reach millions through specialized
marketplaces such as StubHub, the world’s largest ticket marketplace,
and eBay Classifieds sites, which together have a presence in more than
1,000 cities around the world. For more information about the company
and our global portfolio of online brands, visit www.ebayinc.com.
Photos/Multimedia Gallery Available: http://ift.tt/1NlsDz3.
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