–(BUSINESS WIRE)–PVH Corp. (NYSE: PVH):
WHAT:
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces
that American designer Tommy Hilfiger presented his Fall 2015
fashion show in Beijing, China, on May 26, 2015. The exclusive
recreation of the runway show, including looks from the men’s and
women’s collections, marks the first time the company has
transported the entire event experience to an international setting.
“I am thrilled to be in China for this next stop on our 30th
anniversary tour, following our events in New York and Paris earlier
this year,” said Tommy Hilfiger. “Recreating the show in China for
the first time has been a terrific way to celebrate the opening of
our largest store in the country and the 30th anniversary
of our global brand. Our fashion shows create an immersive guest
experience that really brings the collections to life, and it has
been an honor to be able to share this experience with a wider
audience in China.”
The show, which was attended by over 800 guests, was presented at
the 751 Gasometer against the celebrated backdrop of the Hilfiger
Stadium set, including artificial turf, yard lines, goal posts and
a giant jumbotron screen above it all. The show was followed by a
VIP after party that took place on the hyper-realistic stadium set
and was inspired by a quintessential American football half-time
show and tailgating party. Following the halftime performance by
Chinese female drum artists Feng Le Group and performance group
Xiao Du Paoku, DJ Wordy, China’s first international DJ star,
kicked off the after party event.
Top Chinese supermodel and friend of the designer, Shu Pei Qin,
who recently joined Hilfiger’s table at the Metropolitan Museum of
Art’s 2015 Costume Institute Gala, opened and closed the Tommy
Hilfiger show. She led a cast that brought together China’s
top runway talent, including Xiao Wen Ju, Dylan Xue, Emma
Pei, Bonnie Chen, Danni Li, Zhao Lei, and Jin
Da Chuan. Also walking in the show were models from The
Hilfigers, the eclectic family at the heart of the brand’s
advertising campaign, including RJ King, Julia Hafstrom
and Miles McMillian, in addition to Avery Blanchard
and Malaika Firth, who both appeared in the Fall 2015
runway show in New York.
In addition to her appearance on the runway, Shu Pei took over the
brand’s Weibo account. The supermodel shared her unique
perspective before, during and after the show – from her street
style to a glimpse backstage to front-row coverage of the season’s
best looks -and opening #TommyChina# to an even wider
global audience.
Seated in the front row was fashion power couple Olivia Palermo
and Johannes Huebl; Olivia wore a dramatic long star-print
dress from the Spring 2015 Hilfiger Collection, and
Johannes wore a slim-fit suit from the Tommy Hilfiger Tailored
collection. Also in the front row were award winning actor and
director, Deng Chao, and Ziyi Zhang, known globally
for her starring role in the Oscar winning film Crouching
Tiger, Hidden Dragon, both in looks from Tommy Hilfiger,
and Chinese supermodel Liu Wen in Spring 2015 Hilfiger
Collection.
Debuted at New York Fashion Week in February, the Fall 2015
collection fuses American football, stadium spirit and varsity
motifs with Hilfiger’s classic designs. Reflecting on the 30-year
heritage of the brand, the collection plays with the established
codes of American fashion, luxuriously reimagined with a modern
athletic twist.
While in Beijing, Hilfiger will also celebrate the opening of the
largest Tommy Hilfiger store in China at the In88 shopping
center. For the first time in the country, the new two-story
location will showcase Hilfiger Collection, the pinnacle of
the Tommy Hilfiger brand’s design offerings.
Friends of Tommy Hilfiger are invited to join the conversation on
social media using #TommyChina#.
WHEN:
May 26, 2015
WHERE:
D*Park
Gasometer
No. 2 Jiuxianqiao Road
Beijing, China
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger
Denim, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s collection
apparel and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle
products such as eyewear, watches, fragrance, athletic apparel (golf and
swim), socks, small leather goods, home goods and luggage. The Hilfiger
Denim product line consists of jeanswear and footwear for men and
women, accessories, and fragrance. Merchandise under the Tommy
Hilfiger and Hilfiger Denim brands is available to consumers
worldwide through an extensive network of Tommy Hilfiger and Hilfiger
Denim retail stores, leading specialty and department stores, select
online retailers, and at tommy.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, Ike Behar and John
Varvatos.
The post Tommy Hilfiger Celebrates 30th Anniversary with Exclusive Fashion Show and After Party in Beijing, China appeared first on Stop Choppers.
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